Casa Fina through the decades

When an advertising lawyer with a top drawer London contacts book and a stylish Spaniard got together in 1960 they created one of the decade’s most successful brands. Casa Pupo, born in a corner shop in Pimlico, near the studios of an up-and-coming photographer Anthony Armstrong-Jones, grew into a worldwide chain with shops from Paris to Sydney.

Casa Pupo, Harrogate 1969

Geoffrey Dobson and his partner Jose “Pupo” Casasus were a perfect team. Geoffrey’s legal and advertising background gave the business its solid footing and Pupo provided the style and flamboyance. When Winston Churchill died Pupo draped the Pimlico window in plain fabric with just one red rose taking pride of place.

An early Casa Fina display

It was at Casa Pupo that Robin Guild, who was to go on to found Designers Guild, cut his teeth as the manager of the Hampstead store. When in the 70s the business was sold the pair started again and Casa Fina was born, selling the trademark “Pupo” rugs. This time it was a franchise and Casa Fina grew across the country.

Pupo rug

The shops that brought the rich and famous flocking are long gone, but one independent trader in the historic Wiltshire city of Salisbury has been keeping the dream alive for over 30 years. Beautifully placed outside The Cathedral gates in Salisbury’s High Street, Casa Fina continues to thrive whilst staying true to the style and ambitions of Pupo and Geoffrey, a lasting tribute to their good taste, insistence on quality and love of Mediterranean colours.

Casa Fina – in Salisbury’s High Street

Susi Mason who owns Casa Fina has adapted the product mix over the years but has never compromised on quality, great design and good value. Just as the Beatles went to Casa Pupo in Pimlico all those years ago, the Salisbury shop has a healthy and loyal customer following whose homes are testament to the Casa Fina style.

A mix of antique, vintage and new in Casa Fina

The shop offers a unique shopping experience as it sells contemporary brands such as India Jane, Thomas Kent and Voyage alongside a fabulous collection of antique and vintage items personally sourced to sit easily both in the shop and in customers’ homes.

“Casa Fina is an escape into a world of colour, style and beauty.”

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